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Light touch, can be as simple as a ‘gamified’ UI update and adding fun features such as points, ranks, badges for completing tasks, leaderboards for friendly competition, custom office avatars, etc.
Your audience (they could be internal, employees needing upskilling or facilitation of workflows, or external, potential customers or prospective marketing leads) need to be incentivized towards a set of behaviours that benefits your business.
You possess an existing legacy framework which can be connected to, but not easily replaced for fear of causing disruption. As this is your first venture into gamification, you wish to minimize initial investment until you can demonstrate proven ROI.
This entails finding the most direct path to achieving your objective ROI at the lowest cost and with no or minimal disruption to existing processes. Typically we will start by looking at revamping User Interface / User Experience touchpoints to increase engagement.
Perhaps your loyalty programme doesn’t see sufficient traffic and uptake of promotions? Maybe rather than a flat 25% discount we introduce randomised ‘prize’ discounts ranging from 10-50%, with a scratch-card mechanic that makes the reveal fun and exciting.
Surface-level gamification systems can be built and even hosted separately from your existing systems, and seamlessly linked via clever redirects and APIs. Your audience will benefit from the exciting new experience, and the data fed back to your legacy systems, with no disruption.
Heavier, higher impact, this entails restructuring and/or rebuilding the user journey to put engagement at the core of the user experience. This may involve the use of immersive aesthetics and features, or even AI to automate tedious interactions or improve certain touchpoints.
Your audience (they could be internal, employees needing upskilling or facilitation of workflows, or external, potential customers or prospective marketing leads) need to be incentivized towards a set of behaviours that benefits your business.
Current systems are not working or could be vastly improved, it may indeed be better to start with a fresh blueprint for the user journey rather than iterate from legacy systems.
What is the primary business objective? What is the best user experience that facilitates this? We strip down, simplify, and start from these core principles. We then build the gamification layer that leverages those intrinsic human motivations as a force multiplier.
Leaderboards have existed on salesfloors for generations, with top billing earning glory and bragging rights. But a successful sale is the culmination of a body of smaller steps, much of which is never recognized or appreciated if it doesn’t translate at the final step. What if it could be?
What if we upgraded your CRM so that every new lead added, every phone call made, meeting booked, email sent, could be metricised? What if salespeople could get ‘assist’ points and rewards for passing a lead to a colleague with a higher chance of closing? Would engagement, motivation, performance, and ultimately sales increase as a result?
Let’s find out.
Based on your needs, we can propose or help refine concepts, design, and develop a game that will give your audience the experience you wish to give them. We have experience across all genres: Racing, First-person shooter, Role playing games, strategy, horror, and we love a good challenge!
Games are amazing. They bring people together, engage them, entertain them, and even motivate them to learn and achieve things they never thought possible. Do you have a basic (or detailed) game concept wish to develop and monetize? Are you looking for a cool central pillar for your marketing campaign to help anchor your brand indelibly into your audience’s mind?
We can ideate a concept based on your marketing needs, or refine an existing concept into something we can prototype. Our team will develop the software and creative assets, then test and refine the concept until it fulfils your objectives, be they commercial or simply to own a cool new piece of IP. This service requires a high degree of collaboration and consultancy, and we love a good brainstorm. Reach out to us for a chat!
Light touch, can be as simple as a ‘gamified’ UI update and adding fun features such as points, ranks, badges for completing tasks, leaderboards for friendly competition, custom office avatars, etc.
Your audience (they could be internal, employees needing upskilling or facilitation of
workflows, or external, potential customers or prospective marketing leads) need to be incentivized towards a set of behaviours that benefits your business.
You possess an existing legacy framework which can be connected to, but not easily
replaced for fear of causing disruption. As this is your first venture into gamification, you wish to minimize initial investment until you can demonstrate proven ROI.
This entails finding the most direct path to achieving your objective ROI at the lowest cost and with no or minimal disruption to existing processes. Typically we will start by looking at revamping User Interface / User Experience touchpoints to increase engagement.
Perhaps your loyalty programme doesn’t see sufficient traffic and uptake of promotions? Maybe rather than a flat 25% discount we introduce randomised ‘prize’ discounts ranging from 10-50%, with a scratch-card mechanic that makes the reveal fun and exciting.
Surface-level gamification systems can be built and even hosted separately from your existing systems, and seamlessly linked via clever redirects and APIs. Your audience will benefit from the exciting new experience, and the data fed back to your legacy systems, with no disruption.
Heavier, higher impact, this entails restructuring and/or rebuilding the user journey to
put engagement at the core of the user experience. This may involve the use of immersive aesthetics and features, or even AI to automate tedious interactions or improve certain touchpoints.
Your audience (they could be internal, employees needing upskilling or facilitation of
workflows, or external, potential customers or prospective marketing leads) need to be incentivized towards a set of behaviours that benefits your business.
Current systems are not working or could be vastly improved, it may indeed be better to start with a fresh blueprint for the user journey rather than iterate from legacy systems.
What is the primary business objective? What is the best user experience that facilitates this? We strip down, simplify, and start from these core principles. We then build the gamification layer that leverages those intrinsic human motivations as a force multiplier.
Leaderboards have existed on salesfloors for generations, with top billing earning glory and bragging rights. But a successful sale is the culmination of a body of smaller steps, much of which is never recognized or appreciated if it doesn’t translate at the final step. What if it could be?
What if we upgraded your CRM so that every new lead added, every phone call made, meeting booked, email sent, could be metricised? What if salespeople could get ‘assist’ points and rewards for passing a lead to a colleague with a higher chance of closing? Would engagement, motivation, performance, and ultimately sales increase as a result?
Let’s find out.
Based on your needs, we can propose or help refine concepts, design, and develop a game that will give your audience the experience you wish to give them. We have experience across all genres: Racing, First-person shooter, Role playing games, strategy, horror, and we love a good challenge!
Games are amazing. They bring people together, engage them, entertain them, and even motivate them to learn and achieve things they never thought possible. Do you have a basic (or detailed) game concept wish to develop and monetize? Are you looking for a cool central pillar for your marketing campaign to help anchor your brand indelibly into your audience’s mind?
We can ideate a concept based on your marketing needs, or refine an existing concept into something we can prototype. Our team will develop the software and creative assets, then test and refine the concept until it fulfils your objectives, be they
commercial or simply to own a cool new piece of IP. This service requires a high degree of collaboration and consultancy, and we love a good brainstorm. Reach out to us for a chat!
